As the concept of art changes with modern influences and media, we bring attention to the most important art form—the human. Art, as a diverse range of human activity that involves the expression of creative and imaginative talent, very often receives more attention than its originating source. Through Eikón, we seek to immerse guests in a visual experience that draws attention to the woman form, also highlighting concepts of the diversity of the woman existence, experience, struggles, and triumphs beyond the confines of society’s collective understanding. In joining forces with women designers and artists who align with our vision, guests can expect a unique Art Basel experience that fuses elements of fashion, art and humanitarianism in one space.